Melbourne based independent label SUDO continues to lead the way in forward thinking, functional fashion for the next generation of fashion lovers.

Their brand ethos is simple, SUDO designs and develops On Trend, Fashion Forward Clothing that fits children.

Summer 15 has landed (despite Melbourne’s unconvincing weather) and at first glance ticks all the boxes. Practical everyday pieces ✓ edgy denim ✓ smart collared shirts ✓ tailored shorts ✓ conducive to online shopping splurge ✓ Perfect. 

Patterns and prints feature strongly throughout the boy’s capsule, as do photographic tanks and swimwear. Cobalt blue makes a striking return in new season sweats and reworked denim will prove to be a solid investment.

Shop look 1 : Top // Bottoms

Shop look 2: Vest // Top // Bottoms

Shop look 3: Top // Bottoms

Surprisingly, the location of the Summer 15 campaign played an integral part in the design process. Sudo’s Creative Team identified the shoot location early on in the piece and drew inspiration from the seaside fair and retro holiday vibe it embodies. The colour pallet was also derived from the location, with a modern take on the retro feel.

Sudo is now found in all leading boutiques across Australia & New Zealand along with selected independent retailers in Japan, Singapore, Malaysia and Europe.

Click here to locate your nearest stockist

FashionCarla RodanComment