Australia’s very own rock/pop princess Natalie Bassingthwaighte took the Children’s fashion world by storm when she debuted her edgy new label CHI KHI last season.

Natalie’s highly anticipated second collection will be launched exclusively online at this coming Monday 21st of September and is primed to impress.

From celebrity mums to those at my local cafe, CHI KHI’s reputation as one of the most sought after childrenswear labels has flourished in the space of six short months!

Singer, Songwriter, Author, Actress, Television presenter, Humanitarian,  Mother, Childrenswear designer… there anything you can’t do?  Seriously? 
Can you please share SOMETHING you’re terrible at to make the rest of us feel a little better?! 

Omg, I have recently started cardio tennis, and um, when I first started… let's just say it was pretty funny!! It really has been an amazing ride so far and I do have to pinch myself at times to realise what I have achieved. Seeing our clothes on celeb stylist mumma Rachel Zoe’s Son and Fergie’s little man, it's a dream...

Lets talk about this collection. I was lucky enough to be treated to a sneak peak of your monochromatic designs on set for your latest campaign. Can you share what the inspiration is behind this particular collection? 

The new collection stays with the monochromatic feel we know and love,  however with a  greater focus on print. As always, it’s all in the details and considered designs that make Chi Khi stand out in a crowd. We have also introduced some accessories this season with mesh, backpacks, visors and headband. It's all about mesh! Low crotch unisex designs that look cool and are super comfy. 

Again speaking from experience, you seem to be so heavily invested in this venture, from snapping away at castings to directing on set during the latest campaign shoot. How much Nat Bass goes into the design and production aspects of CHI KHI? 

Whenever I put my mind to something, I give 100%. It’s how I am built.  I love it and I have poured my heart and soul into this for over two years now.  Chi Khi really is like my third baby. The overall vision for the brand is my own.  It was strong from the very beginning and so far everything I have in mind iscoming to life. Nothing gets put into production unless I sign off. I am the one choosing the final images and overall look and feel of the campaigns. But I must stress, nothing gets done all on your own. I have an amazing team who enable Chi Khi to operate so well. I’m a big believer in surrounding yourselfwith people who know more than you.

As you know, STYLING THE TRIBE is here for the boys. What’s your hero piece this season for the fashion forward mister?

Well I would have to say our Arrow Slouch Pant, which funnily enough your gorgeous boy Tevita was wearing in our shoot! Those, and the Wrap Short.  Both are super cool with a slouchy fit, allowing for comfort whilst making a statement. I wish I made some in my size!


The news that CHI KHI is expanding its range this season to cater up to size 7 has made many parents (myself included) very happy. What prompted the expansion and are there any plans to branch into ‘tween fashion’?  

I always had in my head that I wanted to expand the brand. To me there was no limit! But the interest was insane. As of Monday the 21st we will cater from newborn to size 7!! In regards to even bigger sizes, well…. watch this space!

You now call Melbourne home – can you please share your favourite places to Shop, Eat, Play and Coffee Break in the worlds most liveable city?

Shop: Chapel Street or Collins Street in the city!

Eat: The Stokehouse and of course our local The Hotel Brighton!!

Play: I’ve just discovered The Cubbyhouse Canteen in Armadale, which is awesome for families.

Coffee Break: The Pantry in Brighton

Campaign images by Nikole Ramsay
Behind the Scenes imagery by Nico Bernardi.

VIEW the CHI KHI Look book here

SHOP the CH KHI collection here

INTERVIEWSCarla RodanComment